Influence: The Psychology of Persuasion

Amazon Page

ISBN-13: 978-0061241895

ISBN-10: 006124189X

Do I recommend: Yes

Key Takeaways

Author uses a lot of convincing examples in the book to prove 6 weapons of influence.

Reciprocation

The Rule of Reciprocity firmly states that we are all bound — even driven — to repay debts of all kinds. Someone does something for you. Then you feel obligated to repay. It's an almost automatic reaction.

Commitment and Consistency

Social Proof

Liking

Authority

Scarcity